Client:
2XU Compression Gear
Key message:
2XU helps you take a moment to escape the hype of life.
Key message:
2XU helps you take a moment to escape the hype of life.
Print:
Through print and in-store leave behinds, 2XU inspires people to take a moment for themselves and to share their #HeartNotHype moment on our Instragram.
Outdoor:
We continue to inspire people to share their #HeartNotHype moment through outdoor ads placed in strategic urban locations around Hong Kong.
We continue to inspire people to share their #HeartNotHype moment through outdoor ads placed in strategic urban locations around Hong Kong.
Social Media
2XU posts motivational mantras along with reposting user generated content. Videos of users’ #HeartNotHype moments will be compiled into a weekly montage video, ultimately leading them to 2XU’s Youtube channel.
Created in collaboration by:
Art + Copy: Apple Xenos, Rachel Block, and Catherine Wong
Photography: Anakin Yeung
Typographic collaboration with Hannah Rand
